“Yes on 3” Campaign Launches TV Commercials

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“Yes on 3” Campaign Launches TV Commercials
Ballot measure would shield consumers from food safety risks, animals from cruelty

(Oct 21, 2016) Boston, Mass. — The Citizens for Farm Animal Protection coalition launched two compelling commercials today encouraging Massachusetts residents to prevent animal cruelty and promote food safety by voting YES on Question 3.

A YES vote on Question 3 will ensure that veal calves, breeding pigs and egg-laying hens have enough room to turn around and extend their limbs, and require meat and eggs sold in the state to also meet this modest standard.

The commercials will be broadcast in the Boston and Springfield markets. The first commercial features Sean Stanton, a well-respected Massachusetts farmer and chair of the Great Barrington Select Board. Stanton raises cattle, pigs and chickens on 140 acres of farmland across 12 different properties. The ad informs viewers that industrial egg and pork operations often lock chickens and pigs in cages so small the animals can barely move. Stanton states that “responsible farmers would never allow this extreme confinement.” A father himself, Stanton urges a YES vote to provide safer food for Massachusetts families, as well as better treatment for animals.

The second commercial features veterinarian Dr. Susan O'Bell of the MSPCA. The veterinarian asserts, “No animal should experience cruelty like this” over footage of intensively-confined farm animals.

The measure is backed by the MSPCA, Animal Rescue League of Boston, Zoo New England, the Massachusetts Sierra Club, The Humane Society of the United States, ASPCA, United Farm Workers, more than 100 Massachusetts farmers, and over 500 Massachusetts veterinarians. Other endorsers include the Center for Food Safety and the Center for Science in the Public Interest, because extensive research shows that cage-free farms tend to have less Salmonella than cage confinement operations. Massachusetts Attorney General Maura Healey and The Boston Globe also support the measure.

For more information, visit www.YesOn3.com.

Media Contacts:

Dianna Curry, dcurry@rasky.com, 617-391-9637

Citizens for Farm Animal Protection is a grassroots coalition working to prevent cruelty to veal calves, egg-laying hens, and pigs by campaigning for a YES! vote on Question 3 of this November's ballot. www.YesOn3.com

Paid for with regulated funds by Citizens for Farm Animal Protection PO Box 470857 Brookline, MA 02447. For more information, go to www.ocpf.us.

Top Contributors: The Humane Society of the United States, ASPCA, MSPCA, Maximilian and Deborah Stone, and Dr. Bronner’s Magic Soap